The engineering development of the innovative pure electric BMW i7 M70L was in Germany, and the design inspiration came from China. Its M-specific design language is in line with the pioneering spirit of Chinese society and demonstrates the confidence and desire for success of Chinese customers. In addition, the BMW i7 M70L also has the concept of digitalization deeply rooted in its blood, using "technical magic" to provide users with an emotional, cutting-edge digital interactive experience that integrates humans and vehicles.

  Digitalization of the innovative pure electric BMW i7 M70L is ubiquitous, and it uses "technical magic" to create a new digital experience full of emotion for users, where people and cars are integrated. With the BMW Digital Key Plus based on ultra-wideband technology, users can safely unlock and start their cars without taking out their mobile phones. When the user approaches the vehicle, the dazzling BMW ring-shaped grille, BMW crystal daytime running lights, ink rhythmic welcome light mat and interior ambient lights light up one by one, and the  automatic opening and closing doors slowly open to express the concept. Exquisite respect for welcome interaction etiquette creates a wonderful sense of ceremony for every journey.

  Stepping into the back seat of the vehicle, a novel and avant-garde digital atmosphere comes into view. The rear entertainment system is turned on through the 5.5-inch armrest touch screen on the rear door panel. BMW's first 31-inch BMW suspended giant screen with a resolution of up to 8K slowly falls, creating a noble and exclusive mobile private theater for the rear row. At the same time, the newly upgraded BMW Intelligent Personal Assistant adopts a new visual image, creating an anthropomorphic and smart "double eye" design, and comes with 6 kinds of emotional visual designs, giving users a richer emotional interaction experience. There are as many as 7 My Modes theme modes, which integrate digital emotional charm into stunning innovations, creating a stage for true self-expression for car owners. The BMW wrap-around interactive light strip creates a dreamlike art space in the car, allowing the entire cabin to present an immersive digital experience around what the user sees, hears, touches and feels.

  In addition, the BMW Group has also joined hands with the internationally renowned composer Hans Zimmer, winner of Grammy, Oscar and Golden Globe awards, to create a sound simulation for BMW electric vehicles to create an immersive listening experience for users and make driving more enjoyable. emotion. BMW electric vehicle sound simulation has designed exclusive sound effects for different "theme modes". Each sound effect has a rich sense of layering and echoes the visual effects presented in different "theme modes".

  The innovative pure electric BMW i7 M70L also provides a remote control parking function*, which allows users to park elegantly and easily using just a smartphone while outside the car, and can calmly cope with narrow parking environments. The innovative pure electric BMW i7 M70L elevates the emotional bond between people and cars to a new dimension, making the car no longer just a means of transportation but an extension of life, making every user's trip a smart and luxurious driving journey.

  The BMW Group is focusing on the future and is going all out for electrification. It will present 11 pure electric models in the Chinese market this year, including the BMW i7 M70L. Among them, the innovative pure electric BMW i7 M70L is the fastest-accelerating and most powerful pure electric car in the history of the BMW brand. It is also the first time that BMW has placed a pure electric M performance car in the brand's flagship model series, marking the electrification path of the BMW M brand. Another new milestone.