BMW has brought a new generation of electric flagship - BMW i7, an ultra-luxury experience for the next era, once again leading the trend of technological luxury that subverts the tradition. It breaks away from the more dynamic design style of the previous generation G12 and moves towards the visual look and feel of higher-level models: the new ring-shaped shining grille has reached the largest size in history, paired with split crystal LED headlights and a towering front, the magnificent The momentum is ready to come out; coming to the side of the car, the further body size (5291×1950×1544mm) also gives designers ample room to display. Whether it is the straight high waistline design, the optional two-color body or even the 21-inch large-size rims and the folded Hofmeister corners, the square shape exudes a sense of majesty, and is a bit like Rolls-Royce. The shadow of Les; as for the rear of the car, the taillights that are flush with the waistline move the visual center of gravity upward, making it more elegant and thick. The chrome decorative strip under the rear bumper replaces the exhaust holes on the previous 7 Series, highlighting the pure electric power. Flagship identity.

  BMW i7 breaks away from traditional industrial design ideas and moves closer to artistic interpretation. It pays more attention to visual effects and has a more futuristic feel than classic luxury interiors. For example, the penetrating and enveloping interactive light strip under the center console, with its diamond-cut surface and ambient lighting, can bring a soft and shining dynamic lighting effect. It can also be switched with the driving theme to create different styles and interiors. interactive. At the moment when large-size screens are prevalent, BMW i7 does not choose to follow blindly, but has its own thinking: a 12.3-inch + 14.9-inch integrated floating curved screen paired with a new generation of car systems can provide drivers with necessary Display information and convenience functions. The wrap-around cockpit also tilts the screen slightly toward the driver, minimizing screen reflections and affecting driving safety. But at the same time, the BMW i7 has not forgotten the essence of luxury. The changing light and shadow brought by the screen is certainly eye-catching, but long-term relationship still requires a delicate touch and a pleasant luxurious range. The BMW i7 innovatively integrates natural cashmere materials into the interior, paired with Merino leather, crystal, metal and other materials with different touches to create a comfortable and warm atmosphere like a living room. Various designs also make the BMW i7 stand out, just like an electric flagship of the new era.

  For a flagship sedan, design alone is not enough. More importantly, it is a luxurious and comfortable car experience.

  The answer given by BMW i7 is that it can do everything possible. It provides a 31.3-inch 8K resolution OLED suspended giant screen in the center of the rear row, which cleverly separates the functions of the front and rear rows physically, giving rear passengers a luxurious private theater-style viewing experience. If you want to control this large screen, you don't need to use a traditional remote control. Instead, you can operate it on the touch screens on the armrests on both sides of the rear row, giving you a sense of nobility and technology. Of course, the premium four-piece set of seat heating/ventilation/massage/electric adjustment must not be missing. With the support of excellent ergonomics, the seat's integrated leg rests and backrest adjustment angle of up to 42.5° are enough for anyone to adjust the sitting posture to suit their body shape. The addition of aviation headrests also further improves the comfort of the shoulder and neck areas. comfort level. But this does not mean that the BMW i7 will give up the driver's seat like most flagship sedans. On the contrary, ensuring that people in the driver's seat can also enjoy the future flagship car experience is what the BMW i7 really wants to do. Whether it's the welcome animation when getting in the car or the farewell words when leaving the car, they are as considerate as a butler, and also bring a full sense of ceremony. When adjusting the seat, shifting gears, turning the steering wheel, etc. in daily operations, the delicate touch of crystal and leather will also bring sensory pleasure.

  But even more outstanding is actually this 36-speaker Bowers & Wilkins surround sound system. The familiar Logic 7 processing system is still specially tuned for the flagship sedan, with a maximum power of 1965W. Whether it is diamond surround sound, perfectly restored sound quality, or seats that rhythm with the bass, it makes people feel like Be there. It is not an exaggeration to describe it as extremely comfortable.

Some people say that the end of fuel vehicles is electric vehicles, because the effects pursued by the most powerful internal combustion engines—smoothness, quietness, and strong power—are exactly the inherent advantages of electric motors.

  This is also vividly reflected in this BMW i7 xDrive 60L. The maximum horsepower of 400kW and the peak torque of 745N·m bring the ability to accelerate from zero to zero in 4.7 seconds, which is close to the level of the previous generation BMW G12 M760Li xDrive; but it does not need to wait for the gearbox to downshift and the turbine to start pressure. The power can 100% output instantly and smooth enough. What’s even more terrifying is that its powerful acceleration ability can even break through the limits of the 255mm front and 285mm rear tires! When you press the BOOST paddle and press the accelerator pedal to the bottom, you will feel as if your soul has left your body, leaving the troubles of the world behind you silently. In the face of BMW's consistent tuning skills and overall active steering system, even if this is a flagship sedan close to 5.3 meters, it can be as flexible as the BMW 3 Series. The addition of the active anti-roll function also allows the i7 to walk on flat ground in corners and deal with every opponent who attempts to challenge its position. If that’s not enough, the BMW i7 also offers the model with the largest tail number in BMW’s history – the i7 M70L. After the rear axle is replaced with a six-phase motor that is extremely rare on the market, the output power of up to 485kW and the peak torque of 1100N·m can surpass almost all internal combustion engines, and the 0-100km/h acceleration time is only 3.7 seconds!

  But this does not mean that the BMW i7 is a violent performance flagship sedan. On the contrary, it can be brave, but it can also be gentle.

  After raising the double-layer laminated windows of the entire car, the excellent NVH performance will make people instantly forget the surrounding environment and enjoy the comfort brought by the surround sound system with peace of mind. This calm and leisurely demeanor is completely an experience exclusive to electric flagships. When speeding on the road at speeds close to the speed limit, the BMW i7 can still provide an excellent ride quality. Even if the rim size reaches an exaggerated 21 inches, with the support of air springs and CDC shock absorbers, there is almost no sense of road feeling. The fine vibrations are filtered very well, making the car body float on the road like a magic carpet. Perhaps the most correct way to open the BMW i7 is to turn on L2+ assisted driving and move forward quietly in traffic, forget about the bustling outside, and enjoy your life with peace of mind.

  As a brand new electric flagship, the BMW i7 undoubtedly leads the wave of electrification and intelligent transformation in the luxury car field with its outstanding design and hard-core strength. After the overall experience, its performance not only subverts tradition with technology, but also can be called the ceiling of pure electric cars except Rolls-Royce Shining.